Jones Soda Co. (CSE: JSDA) (OTCQB: JSDA) ("Jones" or the "Company"), the original craft soda brand celebrated for its bold flavors and fan-first attitude, today unveiled Mary Jones ZERO Sugar, Zero Calorie craft sodas, just in time to lift consumers from the holiday season's myriad of "forced fun" obligations.
While Jones has stripped all artificial colors from its full line of hemp-derived THC beverages — giving them a clean, crystal-clear look — even we can't save you from endless office parties, a second Friendsgiving, or the art of dodging dinner-table interrogations about your life choices.
Mary Jones ZERO provides a light, flavorful lift without the guilt. Crafted to deliver a balanced, approachable high that pairs well with unsolicited advice about careers or marital status.
The Lift Without the Letdown
Mary Jones delivers everything fans love about Jones: bold flavor, vibrant carbonation, and that unmistakable Jones personality — now in both classic and ZERO Sugar options. The new ZERO Sugar line comes in sleek 12oz cans, while full-sugar fans can stick with the iconic 12oz cans. Both options are crafted with zero artificial colors and designed to provide a balanced, approachable high that's fun, not fuzzy.
Perfect for those who want all the fun without the hangover — or anyone who needs a smile while sidestepping Aunt Linda's relentless questions about life, love, and "if you're still at that same job".
"People love the flavor and nostalgia of Jones Soda," said Scott Harvey, CEO of Jones Soda Co. "With HD9, we've created a new kind of social beverage — one that tastes incredible, hits just right, and fits perfectly into those moments when you just want to take a breather and enjoy yourself."
Mary Jones couldn't have arrived at a better time. The holidays are here — and Mary Jones makes them taste better.
Coolers carve out space at retail
After exceeding expectations with a Q2 refrigerated cooler pilot, Jones is taking the program nationwide — rolling out 800 Mary Jones–branded coolers along with engaging POS material to top liquor, grocery, chain, and independent retailers across the country.
"Our cooler program proved it — once consumers taste Mary Jones, there's no going back," said Harvey. "This is liquid-to-lips in action, putting our brand front and center where decisions and cravings happen."
Rolling Out Nationwide
With the global hemp beverages market projected to soar from USD 5.7 billion in 2024 to USD 18.2 billion by 2033 (Growth Market Reports), Mary Jones is perfectly positioned to ride this wave of mainstream growth.
To celebrate the launch, Jones Soda is rolling out Mary Jones nationwide with branded coolers, in-store tastings, and holiday-themed marketing campaigns at select liquor and retail partners. Fans can expect exclusive tasting parties, giveaways, and behind-the-scenes glimpses of Mary Jones cans coming off the production line. After all, nothing says "holiday spirit" like a perfectly balanced buzz and a soda that actually tastes amazing.
About Jones Soda Co.
Jones Soda Co.® (OTCQB: JSDA) has been delivering bold flavors and even bolder creativity since 1995. With roots in craft soda and a cult following built on fan-submitted labels and authentic storytelling, Jones continues to push beverage boundaries with lines like Fiesta Jones, Spiked Jones, and Mary Jones HD9 — each crafted to bring more flavor, personality, and fun to every moment.
SOURCE Jones Soda Co.