Jones Soda Co. (CSE: JSDA) (OTCQB: JSDA) ("Jones Soda" or the "Company"), - The Fallout™-themed Vault-Tec Supply Pack's first run sold out just days after pallets first hit the floor at select Costco Warehouse Clubs in the United States' Northeast in October. The multi-flavored 12-packs include three game-inspired soda flavors and are bundled with the kind of Fallout collectibles that the franchise's fans love.
Following the overwhelmingly positive response from early purchasers and fans demanding broader distribution, Jones Soda has worked around the clock, in partnership with Costco, to expand nationally. Shipments started arriving last week and will continue to make their way into clubs in the coming days.
The in-store return follows an unprecedented six-week boom in online sales of Jones' 4-packs of the new soda, Sunset Sarsaparilla. Bundled with a custom carrier, and four "in-universe" postcards, fans logged in to the Jones Soda website to show their love for the franchise and the new root beer-like soda, setting single-day, week, and month ecommerce records for Jones. Excitement escalated among fans with the reveal that one in 12 caps of Sunset Sarsaparilla is a "Blue Star Cap," offering entry to a real world sweepstakeswhich pays homage to a soda promotion in Fallout: New Vegas™.
Additionally, Jones Soda recently announced the "Rocket Bottle." The bottles are branded Nuka-Cola Quantum - the fictional Flagship product of the Nuka-Cola Corporation in the popular game. Online sales start in December and distribution will begin in Q1.
"The enthusiasm from Fallout fans has been incredible," said Scott Harvey, CEO at Jones Soda Co. "From the start, we knew the Vault-Tec Supply Pack and custom 4-Pack were something special. The sales further demonstrate that. Now, excitement around the Rocket Bottle seems to be even more intense. All of this consumer response only reinforces why we do what we do — creating products that fans genuinely get excited about and taste great."
About Bethesda Softworks
Bethesda Softworks LLC, part of the ZeniMax Media Inc. group of companies, is a worldwide publisher of interactive entertainment software. Titles published under the Bethesda label include such blockbuster franchises as The Elder Scrolls™, Fallout™, DOOM™, QUAKE™, Wolfenstein™, Dishonored™, The Evil Within™, Prey™, RAGE™, DEATHLOOP™, Ghostwire™: Tokyo and Starfield™. Titles are registered trademarks or trademarks of the ZeniMax group of companies in the US and other jurisdictions. All rights reserved. For more information on Bethesda Softworks's products, visit www.bethesda.net.
About Jones Soda
Jones Soda Co.® (CSE: JSDA, OTCQB: JSDA) is a leading craft soda manufacturer. The company markets and distributes premium craft sodas under the Jones® Soda brand. Jones' mainstream soda line is sold across North America in glass bottles, cans and on fountain through traditional beverage outlets, restaurants and alternative accounts. The company is headquartered in Seattle, Washington. For more information, visit www.jonessoda.com or www.myjones.com.
SOURCE Jones Soda Co.